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Wylei wins NJ Tech Council’s Innovative Company of the Year 2017

On November 16, 2017, the NJ Tech Council held its 21st Anniversary Awards Celebration to recognize and celebrate the region’s technology and life science businesses for their accomplishments in leadership, innovation and collaboration. Watch Wylei CEO Meg Columbia-Walsh accept the award for Innovative Tech Company of the Year.

Posted by Sam Krueger in Press

Wylei: What’s in a Name?

Founded: 2013

Headquarters: Jersey City, NJ

Number of employees: 21

CEO: Meg Columbia-Walsh

Specializes in: Predictive artificial intelligence (AI) cloud-based machine learning and marketing automation. Designed to enable the creation and delivery of real-time, personalized content to engage 50 percent more buyers per marketing campaign. Works across channels including email, video, social, Facebook and the web.

Was this the original name? Yes.

Who named the company? The name Wylei came from a collective brainstorming of the company founders. Our founders were from MIT and Harvard, and the company was born out of incubation by Aspire Ventures. Wylei is now helmed by tech veteran Meg Columbia-Walsh, the CEO.

How and why did the company take on this name? Wylei means “When You Least Expect It” which describes how Wylei’s technology will wow you when you least expect it.

What names did you consider before this name and why were they not chosen? Other names were not considered.

What tech company names do you envy and why? Envy? Not really. We feel our name is unique, and it speaks to who we are. We strive to always be the best in what we do.

Wylei: What’s in a Name? (PDF)
Read the full CMS WiRE article here.

Posted by Sam Krueger in Press

Wylei Unveils the Wylei Optimization Cloud

Jersey City, NJ: Wylei Inc., an AI Predictive Content technology and marketing automation platform, today announced the release of the Wylei Optimization Cloud™, an enterprise SaaS platform powered by machine learning, replacing A/B testing with AI (artificial intelligence) testing. Leveraging the recently awarded U.S. Patent No. 9,553,834, the Wylei offering features dynamic content assembly, so marketing teams can now easily and quickly build and release highly optimized AI-powered predictive campaigns for email, video, Facebook and display ads.

Wylei is serving up millions of real-time personalized micro-segmented ad, email, and video creative that converts customers 50% more than traditional ads.

Wylei has the AI Predictive Video™ solution that assembles ads, email and social media assets that intelligently personalize and optimize them in real time. Video engagement is averaging more than 50 percent compared to traditional ads.

“Our customers have experienced the power of the Wylei AI Predictive Cloud coupled with our patented Dynamic Content Assembly cloud accelerating how optimized content is being served,” explained Mark Stutzman, chief product officer, Wylei. “By segmenting users in real-time and matching these consumers with intelligent optimized offers, we help our clients increase engagement with their customers, for significant conversion lift results.”

“Wylei is disrupting the marketing landscape. Our AI Predictive Cloud gives brands the power to connect and convert users with millions of dynamically personalized content pieces. AB testing is dead,” said Meg Columbia-Walsh, CEO, Wylei.

Through machine learning, Wylei Optimization Cloud assembles email creatives and calls to action from a pool of assets in real time. Ultimately, thousands and even millions of potential variations are assembled within minutes and then optimized for each user – resulting in a massive lift in conversion rates anywhere from 35%-200%, achieving actual personalization at scale.

Marketers already gather consumer data to use in promotional campaigns, yet implementing audience segmentation generally, takes a team of data scientists weeks or months and is often stale by the time it’s used in campaigns.

The Wylei Optimization Cloud puts the power of Wylei’s AI directly into the hands of the marketer because it doesn’t require technical or data science resources. Using Wylei, the marketer simply creates a campaign, uploads the assets and embeds the code. With deep, continuous machine learning, the Wylei predictive technology handles the testing and refining to meet users with dynamic and meaningful content results.

Until now, the Wylei patented Dynamic Content Assembly and Predictive Cloud was only available to clients working directly with Wylei to execute campaigns. However, with this SaaS release, any enterprise marketing team or agency, can build optimized campaigns in minutes. The Wylei team educates and manages the work for clients, preparing the entire enterprise to effectively leverage the self-serve SaaS platform.

Marketers can leverage and integrate the use of predictive AI technology to drive true personalization efficiently and at scale. Wylei offers the ability to hyper-optimize at the micro-segment level using performance, patterns and predictions for instant changes and adaptations during online marketing campaigns.

Wylei Unveils the Wylei Optimization Cloud (PDF)

Posted by Sam Krueger in Press

Wylei Launches Optimization Cloud Powered by Machine Learning

The Wylei AI Cloud Technology produces real-time dynamic assembly of personalized ad content.

Wylei Inc., an AI-cloud based machine learning company, released the Wylei Optimization Cloud, a SaaS platform that optimizes ad conversion rates by dynamically assembling and optimizing millions of intelligent custom creatives and increases brand engagement and ROI by over 50%.

“Wylei is disrupting the marketing landscape. Our AI Predictive Cloud gives brands the power to connect and convert users with millions of dynamically personalized content pieces. AB testing is dead,” said Meg Columbia-Walsh, CEO, Wylei.

The new Wylei offering replaces A/B testing with AI (artificial intelligence) testing. It was recently awarded a broad patent for Adaptive Content. The Optimization Cloud leverages the recently awarded US patented Dynamic Content Assembly and Predictive Cloud that were until now available to only clients who worked directly with Wylei to execute campaigns.

With the release of this SaaS platform, any enterprise marketing team or agency can build highly optimized AI-powered predictive campaigns for email, video, Facebook and display ads in minutes.

Optimization cloud lifts conversion rates by 35%-200%.

Powered by Machine Learning, Wylei Optimization Cloud assembles email creatives from a pool of assets in real time.

Thousands or even millions of potential variations are assembled within minutes and then optimized for each user – resulting in a massive lift in conversion rates anywhere from 35%-200%, achieving actual personalization at scale.

Using Wylei, the marketer simply creates a campaign, uploads the assets and embeds the code. The Wylei predictive technology handles the testing and refining with deep machine learning methods to show users dynamic and meaningful content. Moreover, the Wylei Optimization Cloud eliminates the need for technical or data science resources needed for audience segmentation which is easily feasible, harnessing the power of Wylei’s AI.

Wylei serves personalized micro segment ads in millions.

Wylei serves millions of real-time personalized micro-segmented ads, emails, and video creative that offer 50% higher conversion rate than traditional ads. Wylei has the only AI Predictive Video solution on the market that assembles ads, email and social media assets that intelligently personalize and optimize them in real time.

Mark Stutzman, Chief Product Officer, Wylei explained, “Our customers have experienced the power of the Wylei AI Predictive Cloud coupled with our patented Dynamic Content Assembly cloud accelerating how optimized content is being served. By segmenting users in real-time and matching these consumers with intelligent optimized offers, we help our clients increase engagement with their customers, for significant conversion lift results.”

Wylei Launches Optimization Cloud Powered by Machine Learning (PDF)

Posted by Sam Krueger in Press

Wylei Optimization Cloud Announcement Press Release

AI Real-Time Assembly of Personalized Ad Content Increases Brand Engagement by over 50%

The Wylei AI patented predictive cloud technology leverages an enterprise SaaS platform to optimize online ad conversion rates by dynamically serving up millions of intelligent custom creatives in any channel.

Jersey City, NJ – June 12, 2017 – Wylei Inc., an AI Predictive Content technology and marketing automation pioneer, today announced the release of the Wylei Optimization Cloud, an enterprise SaaS platform powered by machine learning, replacing A/B testing with AI (artificial intelligence) testing. Leveraging the recently awarded U.S. Patent No. 9,553,834, the Wylei offering features dynamic content assembly, so marketing teams can now easily and quickly build and release highly optimized AI powered predictive campaigns for email, video, Facebook and display ads.

Wylei is disrupting the online experience by serving up millions of real-time personalized micro-segmented ad, email, and video creative that converts customers 50% more than traditional ads.

Wylei has the only AI Predictive Video solution on the market that assembles ads, email and social media assets that intelligently personalize and optimize them in real time. Video engagement is averaging more than 50 percent compared to traditional ads.

“Our customers have experienced the power of the Wylei AI Predictive Cloud coupled with our patented Dynamic Content Assembly cloud accelerating how optimized content is being served,” explained Mark Stutzman, chief product of cer, Wylei. “By segmenting users in real- time and matching these consumers with intelligent optimized offers, we help our clients increase engagement with their customers, for significant conversion lift results.”

Wylei customers are generating up to 50 percent higher sales per marketing campaign while creating a better customer experience and decreasing their cost per purchase.

“Wylei is disrupting the marketing landscape. Our AI Predictive Cloud gives brands the power to connect and convert users with millions of dynamically personalized content pieces. AB testing is dead,” said Meg Columbia-Walsh, CEO, Wylei.

Through machine learning, Wylei Optimization Cloud assembles email creatives and calls to action from a pool of assets in real time. Ultimately, thousands and even millions of potential variations are assembled within minutes and then optimized for each user – resulting in a massive lift in conversion rates anywhere from 35%–200%, achieving actual personalization at scale.

Marketers already gather consumer data to use in promotional campaigns, yet implementing audience segmentation generally takes a team of data scientists weeks or months and is often stale by the time it’s used in campaigns.

The Wylei Optimization Cloud puts the power of Wylei’s AI directly into the hands of the marketer because it doesn’t require technical or data science resources. Using Wylei, the marketer simply creates a campaign, uploads the assets and embeds the code. With deep, continuous machine learning, the Wylei predictive technology handles the testing and re ning to meet users with dynamic and meaningful content results.

Until now, the Wylei patented Dynamic Content Assembly and Predictive Cloud were only available to clients working directly with Wylei to execute campaigns. However, with this SaaS release, any enterprise marketing team or agency, can build optimized campaigns in minutes. The Wylei team educates and manages the work for clients, preparing the entire enterprise to effectively leverage the self-serve SaaS platform.

Marketers can leverage and integrate the use of predictive AI technology to drive true personalization efficiently and at scale. Wylei offers the ability to hyper-optimize at the micro-segment level using performance, patterns and predictions for instant changes and adaptations during online marketing campaigns.

About Wylei

Wylei, a pioneer in Predictive AI cloud-based machine learning and marketing automation, enables the creation and delivery of real-time, personalized content to engage 50 percent more buyers per marketing campaign. Wylei’s AI (artificial intelligence) technology drives true personalization efficiently eliminating the need for A/B testing. Working with high profile consumer and technology brands, the patented Wylei Predictive Content technology automatically delivers real-time digital content that is assembled and displayed based on context, user behavior and preferences. Working across channels including email, video, Facebook and the web, the Wylei technology is utilized by leading brands, marketers and digital agencies such as Epsilon, Marriott, Adidas, Dell, Fairy Tales Hair Care, and others. Formulated by Harvard, MIT, Stanford and Carnegie Mellon experts, Wylei’s Adaptive Content and Predictive Content maintains secure, highly scalable, robust cloud based infrastructure built in the Amazon Web Services stack. Founded in 2013, the company’s headquarters is in Jersey City, NJ. For more information, visit wylei.com.

Related Links:

www.wylei.com
wylei.com/optimization-cloud
wylei.com/about/media
LinkedIn
Twitter
Facebook
YouTube
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Media Contacts:

PetersGroup
Cristina Salinas, cristina@petersgroupPR.com or 512-586-6955
Ann Taylor, ann@petersgroupPR.com or 512-970-4067

Wylei Optimization Cloud Announcement Press Release (PDF)

Posted by Sam Krueger in Press