Tailor each email to each individual automatically to dramatically increase engagement.
Predictive email is a real-time portal inside an email that adapts to each open by automatically assembling the best-fit message aided by cloud-based machine learning.
Automated A/B testing and personalization powered by machine learning
Optimized images or image matrixes at the moment of open
Optimized preheaders, html blocks, or subject lines at the moment of send
Nuanced pattern recognition for opens, clicks, and conversions
Easy implementation with just a snippet of code
Dramatic lift in clicks and conversions (Wylei average 40%)
Deeper insights into what content drives action
Reduced operational burden associated with optimizing email content
Boosting Email Clicks for Marriott Rewards
The Client Challenge: Leading point-based rewards program needed a method to deliver earn content, burn content, and learn content to the right people at the right time to boost email engagement.
The Wylei Solution: Implemented a Predictive Content portal that autonomously tested each content option, discovered the best content for different members and devices, and swapped in best-odds content in real time for each view.
Results: 37% Lift in Clicks