Tailor each email to each individual automatically to dramatically increase engagement.
Predictive email is a real-time portal inside an email that adapts to each open by automatically assembling the best-fit message aided by cloud-based machine learning.
- Automated A/B testing and personalization powered by machine learning
- Optimized images or image matrixes at the moment of open
- Optimized preheaders, html blocks, or subject lines at the moment of send
- Nuanced pattern recognition for opens, clicks, and conversions
- Easy implementation with just a snippet of code
- Dramatic lift in clicks and conversions (Wylei average 40%)
- Deeper insights into what content drives action
- Reduced operational burden associated with optimizing email content
Boosting Email Clicks for Marriott Rewards
The Client Challenge: Leading point-based rewards program needed a method to deliver earn content, burn content, and learn content to the right people at the right time to boost email engagement.
The Wylei Solution: Implemented a Predictive Content portal that autonomously tested each content option, discovered the best content for different members and devices, and swapped in best-odds content in real time for each view.
Results: 37% Lift in Clicks