Predictive Video

Drive unmatched engagement with self-assembling videos that automatically tailor video elements to fit the context of each individual viewer.

Predictive Video is a self-assembling video powered by machine learning that renders personalized content in real-time for each view to create a personalized, relevant experience every time.


  • True end-to-end personalization powered by machine learning for maximum engagement
  • Intelligent ad creation dynamically selects each video element for each viewer
  • Real-time data ensures up-to-the-instant ad relevance

The Result

  • Dramatic lifts in engagement, re-watch rates, and sales
  • Deeper insights into what content excites your audience
  • Automated personalization of rich content for better ROI
Predictive Video

Case Study

Year-end Personalized Thank You Video for Marriott Rewards Members

The Client Challenge: The member rewards program for the leading global hospitality company wanted to delight their members with a personalized, entertaining twist to their annual activity summary, but they needed a solution that would scale to millions of recipients and simultaneous views.

The Wylei Solution: We worked with stakeholders to storyboard and create a year-end review video that automatically personalized content at the moment the viewer pressed play. On New Year’s Eve we delivered the video via email to 3.4 million members, each video dynamically personalized for each individual.

Results:    86% Revenue Lift    71% Engagement Lift    30% Rewatch Rate