The AI Revolution in Marketing

By Lainey Bukowiec | Wylei Inc.

Artificial Intelligence (AI) is quickly becoming the most sought after marketing asset in the business world. According to a recent report by Business Insider Intelligence, AI currently surpasses other cutting-edge tech including marketing automation and Internet of Things in highest anticipated year-over-year (YoY) growth. With 51% of marketers currently using AI, and an additional 27% expected to use it by next year, it is imperative that marketers adopt this tech not only to gain a competitive advantage, but also to keep from falling behind.

Source: Salesforce, State of Marketing, 2017

Still skeptical about using AI for your business? Here are some key advantages of incorporating AI technology into your marketing strategy:

  1. AI saves time and money by ingesting and analyzing massive amounts of data with little to no effort from marketers.
  2. Machines detect subtle patterns in audience engagement that go beyond human insight.
  3. AI aids in content creation, driving personalization of ads that create a viewer experience that is more likely to resonate.

For a more detailed discussion of the top use cases for AI in marketing, purchase and download the full report here.