Wylei: What’s in a Name?

Founded: 2013

Headquarters: Jersey City, NJ

Number of employees: 21

CEO: Meg Columbia-Walsh

Specializes in: Predictive artificial intelligence (AI) cloud-based machine learning and marketing automation. Designed to enable the creation and delivery of real-time, personalized content to engage 50 percent more buyers per marketing campaign. Works across channels including email, video, social, Facebook and the web.

Was this the original name? Yes.

Who named the company? The name Wylei came from a collective brainstorming of the company founders. Our founders were from MIT and Harvard, and the company was born out of incubation by Aspire Ventures. Wylei is now helmed by tech veteran Meg Columbia-Walsh, the CEO.

How and why did the company take on this name? Wylei means “When You Least Expect It” which describes how Wylei’s technology will wow you when you least expect it.

What names did you consider before this name and why were they not chosen? Other names were not considered.

What tech company names do you envy and why? Envy? Not really. We feel our name is unique, and it speaks to who we are. We strive to always be the best in what we do.

Wylei: What’s in a Name? (PDF)
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