What is Adaptive Content?

Predictive Email is a real-time portal inside the email that automatically adapts to each open by assembling the best-fit message aided by cloud-based machine learning.


SmartContent are content areas that pivot to the best identified option based on real-time patterns found via machine learning. It is more robust than an A/B test because it picks BOTH A AND B where each works best.

  • Optimize pre-headers as well as subject lines
  • Joint headline and CTA optimization
  • Optimize for clicks/conversions, not just opens
  • Leverage content metadata to enable connected testing
  • Dynamic on-demand content rendering based on metadata values

*NOTE: requires technical integration with ESP