What is Adaptive Content?
Predictive Email is a real-time portal inside the email that automatically adapts to each open by assembling the best-fit message aided by cloud-based machine learning.
SmartContent
SmartContent are content areas that pivot to the best identified option based on real-time patterns found via machine learning. It is more robust than an A/B test because it picks BOTH A AND B where each works best.
- Optimize pre-headers as well as subject lines
- Joint headline and CTA optimization
- Optimize for clicks/conversions, not just opens
- Leverage content metadata to enable connected testing
- Dynamic on-demand content rendering based on metadata values
*NOTE: requires technical integration with ESP