Wylei Welcomes J&J Veteran, Denice Torres, to Board of Directors

Wylei is pleased to announce the appointment of Denice Torres to its Board of Directors. Denice is a recent past President at J&J and an industry thought leader. Wylei CEO Meg Columbia-Walsh said, “The addition of Denice to the Wylei board is a major milestone for the company. Denice is a well-known and award winning industry veteran and experienced executive. Her industry knowledge, mentoring and reach will be invaluable to Wylei.” The Wylei board provides leadership for carrying out Wylei’s mission to promote growth and revenue by leveraging advanced AI and machine learning technology to drive true 1:1 marketing personalization at scale.

Denice has a strong background in digital marketing and executive management. She joins the ranks of acclaimed board members including Meg Columbia-Walsh, John Martinson, Kevin Mably and Sheryl Goldstein.

About Denice

Denice Torres is a senior executive with extensive healthcare and consumer experience developed across a 25-year career at Johnson & Johnson and Eli Lilly. At J&J, Denice served as Chief Strategy and Business Transformation Officer for the medical device sector, Co-Chair of the North America Consumer Business, President of McNeil Consumer Healthcare, and President of Janssen Pharmaceuticals, CNS. Before J&J, Denice held senior commercialization roles with Lilly.

Denice has extensive experience in corporate and portfolio strategy and has managed all major business functions. She has a strong background in marketing and is passionate about exceeding customer expectations. In 2015, Denice was selected Woman of the Year by Healthcare Business Women’s Association.
Denice has a BS in Psychology from Ball State, JD from Indiana University, and MBA from the University of Michigan.

Wylei’s Board of Directors is comprised of prominent business, marketing and academic professionals throughout the country. Welcome to the board, Denice!

About Wylei

Wylei, a pioneer in Predictive AI cloud-based machine learning and marketing automation enables the creation and delivery of real-time, personalized content to engage more buyers per marketing campaign. Wylei’s AI technology drives true personalization at scale, efficiently eliminating the need for A/B testing. Working with high profile consumer and technology brands, the patented Wylei Predictive Content™ technology automatically delivers real-time digital content that is assembled and displayed based on context, user behavior and preferences. Working across channels including email, video, Facebook and the web, the Wylei technology is utilized by leading brands, marketers and digital agencies such as Epsilon, FTD, Marriott, Adidas, Dell, Fairy Tales Hair Care, and others. Formulated by Harvard, MIT, Stanford and Carnegie Mellon experts, Wylei’s Predictive ContentTM maintains secure, highly scalable, robust cloud-based infrastructure built in the Amazon Web Services stack. Founded in 2013, the company is headquartered in Jersey City, NJ. For more information, visit www.wylei.com.