AI Disruption for Marketers: Is It Good or Bad?

By Nam Tran | Wylei Inc.

In a recent article by AdWeek – Wylei has seen the same message echoed across other reputable marketing research companies about adoption and the disruption AI is poised to have in the market space.

Specifically the impact that it can drive for digital marketers who are attempting to drive true 1:1 personalization at scale. The other byproduct of AI adoption is the efficiencies gained through the elimination of traditional manual processes such as A/B testing; the business impact for a marketer is additional free time to focus more on strategic campaign planning.

Take a look below at the AdWeek article written by Erik Wander.

Infographic: How Marketers Think AI Is Going to Affect the Industry

Plus, the effects we’re already starting to see.

By Erik Wander | December 3, 2017 | Adweek

Artificial intelligence has already affected the marketing industry in significant ways, but marketers themselves will tell you that what we’ve seen so far is just the beginning.

“We’re still at the dawn of AI adoption,” said Jean-Luc Chatelain, chief technology officer at Accenture Analytics. “Brands have yet to fully understand all the ways in which AI will change the marketing game. The practical applications we already see today in precision targeting, dynamic ad creation [and] marketing automation … are just the tip of the iceberg.”

According to new research from Accenture Interactive, a majority of marketers in the retail sector are using AI-driven personalization to drive growth across channels. The research also shows that eight in 10 business-to-business marketing execs believe AI is poised to “revolutionize” the marketing industry by 2020, and an even greater percentage of marketers in general (86 percent) believe AI will make their work more efficient and effective.

“It’s a new frontier, and one that will redefine the relationship between consumers and brands,” Chatelain said.

Read the full AdWeek article here.