Making Email Meaningful

Context matters . . . customer-centric marketers need tools that do more than simply defining buyers’ profile and persons. To meaningfully connect with their customers, direct marketers need to know where, when, with what device and under what conditions their audiences are consuming and responding to their content. That way, consumers only receive messages that matter most. Katrina Conn explains this clearly in ClickZ’s 8-8-14 article, “Where Does Context Live?,” saying, “marketers and brands have to take a different approach to create individual experiences that align with the needs of today’s consumers.”