Marriott International Licenses Wylei’s Email Marketing Software

Lancaster, PA – April 7th, 2015 – Wylei, LLC announced today that Marriott, a leading global hospitality company with more than 3,900 properties and 18 brands worldwide, has licensed Wylei’s Adaptive ContentTM digital marketing platform to drive higher engagement and revenue within their rewards program.

Wylei, LLC is the leading industry provider of Adaptive ContentTM digital marketing solutions. Their software is revolutionizing the email marketing industry through personalized content that adapts to the real-time contextual experiences of each recipient. Wylei’s cloud-based relevance engine automates the time-intensive A/B testing process, resulting in intelligently-engineered content with the highest potential for engagement and conversion.

Mike Monteiro, CEO of Wylei, said: “Marriott has taken a clear leadership position within the direct digital marketing space by investing in Wylei’s cutting-edge technology. We’re excited to partner with such a forward-thinking company that shares our commitment to more meaningful email and less inbox clutter.”

“Wylei has helped us continue to drive innovation when it comes to email marketing,” said Clark Cummings, Senior Manager of Email Marketing at Marriott Rewards. “Nothing matters more to us than serving our members, and the ability to automatically deliver deeply relevant, personalized emails in real time is huge for us.”

Wylei’s customers include major global brands such as Dell, Vistaprint, Google, and Time Inc. To learn more, visit www.wylei.com.

About Marriott International

Marriott International, Inc. is a leading hospitality company with more than 3,900 properties, 18 brands, and 325,000 associates at managed and franchised properties around the world. Founded by J. Willard and Alice Marriott and guided by Marriott family leadership for more than 80 years, the company is headquartered in Bethesda, Maryland and reported revenues of nearly $13 billion in fiscal year 2013.

For more information, visit www.marriott.com.

About Wylei

Wylei, LLC is a leading provider of Adaptive ContentTM to national brands and marketing agencies. Adaptive Content automatically tailors emails to the device, location, and time of open, with up-to-the-second relevance, ensuring that every interaction is meaningful. Wylei’s proprietary cloud-based, deep-learning, “relevance engine”, automates the time-intensive A/B testing process and selects optimal message elements for every customer, in every context, to be delivered at just the right moment in time. Wylei was recently selected as the first of 3 “Hot Companies to Watch in 2015” by iMediaConnection.Wylei is based in Lancaster, PA, and is powered by data science minds from Harvard, MIT, Stanford and Carnegie Mellon.

For more information, visit

www.wylei.com