Predictive Social

Predictive Social uses cloud-based machine learning to discover and display—in real time—the most effective content for each viewer.


  • Automated A/B testing and personalization powered by machine learning
  • Dynamic assembly of optimized content based on real-time data, for up-to-the-instant relevance at moment of view
  • Optimized content can include headlines, images, videos, text, call-to-action elements, thumbnails, etc.
  • Nuanced pattern recognition for views, clicks, and conversions
  • Easy implementation


  • Dramatic lifts in engagement and conversions (Wylei average 50%+)
  • Deeper insights into what content drives action
  • Reduced operational burden associated with optimizing video content