Silverpop Features Mike Monteiro as a Guest Expert for Making Email More Context Driven

There’s been a lot of talk in marketing circles during the last year or two about how content and context work together to help ensure you’re providing the right message at the right time. But what exactly is context-based marketing, and how can it help you increase engagement and revenue?

Our CEO Mike Monteiro shares a few thoughts on a ways marketers can leverage context to make emails more effective with Wylei tech partner Silverpop. Read it now.