By Lainey Bukowiec | Wylei Inc.
Artificial Intelligence (AI) is quickly becoming the most sought after marketing asset in the business world. According to a recent report by Business Insider Intelligence, AI currently surpasses other cutting-edge tech including marketing automation and Internet of Things in highest anticipated year-over-year (YoY) growth. With 51% of marketers currently using AI, and an additional 27% expected to use it by next year, it is imperative that marketers adopt this tech not only to gain a competitive advantage, but also to keep from falling behind.
Source: Salesforce, State of Marketing, 2017
Still skeptical about using AI for your business? Here are some key advantages of incorporating AI technology into your marketing strategy:
- AI saves time and money by ingesting and analyzing massive amounts of data with little to no effort from marketers.
- Machines detect subtle patterns in audience engagement that go beyond human insight.
- AI aids in content creation, driving personalization of ads that create a viewer experience that is more likely to resonate.
For a more detailed discussion of the top use cases for AI in marketing, purchase and download the full report here.