Wylei and Bronto Marketing Partner to Bring Adaptive ContentTM to International Brands and Marketing Agencies

Partnering to enable email marketers to optimize email results effortlessly by leveraging machine learning and predictive analytics through Wylei’s Adaptive ContentTM App

PRESS RELEASE: Lancaster, PA – January 16, 2015 – Based in Lancaster, PA, Wylei, LLC, the leading industry provider of digital Adaptive ContentTM email marketing solutions for international brands and marketing agencies, shares news of their partnership with the Bronto Marketing Platform that delivers outstanding marketing automation for commerce. Bronto serves more than 1,300 brands worldwide to increase their revenue through targeted and data-driven email, mobile and social marketing and is recognized as the #1 email marketing provider to the Internet Retailer Top 1000. Through the partnership, Bronto customers can use Wylei’s Adaptive ContentTM solution to automatically boost open and click rates by enabling the marketers to show their email recipients customized content that adapts to individual, up-to-the moment contextual experiences of every email recipient. Bronto customers may also benefit from Wylei’s cloud-based relevance engine that automates formerly used time-intensive, wasteful A/B testing processes by intelligently delivering content with the highest potential conversions to each individual recipient using the optimal results from both the A and B test messages. Bronto customers can visit the company’s AppCenter to use Wylei’s animated countdown timers, geo-targeted messaging, nearest location maps, device-centric content, real-time weather-driven messaging, real-time inventory availability, real-time web cropping, streaming embedded video and fully-automated A/B and multivariate email message testing. Brands and agencies can achieve context marketing success and build stronger lifetime relationships by using Wylei’s email personalization tools. Mike Monteiro, Wylei’s CEO, is excited to work with Bronto, as they are a marketing service on the cutting edge of context marketing for commerce.

He said, “Bronto loved the seamless integration that Wylei delivers to enhance their data-driven offerings for email marketers.”

With Wylei’s portal into email that adapts to how, where, and when the message is opened, Bronto customer’s benefit from sophisticated technology, yet effortless simplicity, to send optimized, context-relevant messages. Bronto’s commitment to driving engagement and revenue throughout the customer lifecycle is further enhanced by Wylei’s Autonomous A/B Testing App.

Monteiro continued, “We’re pleased to partner with a company who shares our commitment to present-tense marketing personalization, helping us all to enjoy more meaningful email messages and less inbox chaos.”

Wylei is based in Lancaster, PA and is powered by data science minds from Harvard, MIT, Stanford and Carnegie Mellon. Download this press release. About Wylei Wylei, LLC is a leading provider of Adaptive ContentTM to national brands and marketing agencies. Adaptive Content automatically adjusts to the context of each open, with up-to-the-second relevance, ensuring that every interaction is meaningful. Wylei’s proprietary cloud-based deep learning “relevance engine” automates the time-intensive A/B testing process and selects optimal message elements for every customer, in every context, to be delivered at just the right moment in time. Wylei is based in Lancaster, PA and is powered by data science minds from Harvard, MIT, Stanford and Carnegie Mellon. About Bronto Software Bronto Software provides the leading marketing platform for online and multi-channel retailers to drive revenue through email, mobile, and social campaigns. Over 1,000 organizations including Party City, Etsy, Gander Mountain, Dean & Deluca, and Trek Bikes use Bronto to increase revenue through interactive marketing. The company won the 2009 & 2010 Stevie Award for Best Customer Service and was named a 2011 CODiE Finalist for Best Marketing Solution. For more information, visit bronto.com.