Wylei Announces Our Partnership with Marketo

PRESS RELEASE: Lancaster, PA – January 13, 2015 – Wylei, LLC, the leading industry provider of intelligent machine learning, data-powered email marketing solutions for international brands and marketing firms, is delighted to join Marketo in their pursuit to help marketers increase engagement and build revenue. Marketo, which went public in May 2013, introduced LaunchPoint three years ago, as an app and services network for the “marketing nation” of technology partners and professional service providers. By partnering with Wylei, Marketo gives their customers integrated access to Wylei’s automated email marketing solutions that include Wylei’s Adaptive ContentTM and Autonomous A/B Testing apps.

Marketers today need real-time adaptive content email solutions and the ability to change email message content at the very moment of open, so that their customers only receive information that is relevant to their experience at that instant. Wylei helps Marketo’s marketers to continuously listen, learn, adapt and create a unique, highly personalized, relevant experience for each customer who has subscribed to receive email messages about their brand.

Through Marketo’s LaunchPoint portal, Wylei streamlines “adaptive content” in email based on real-time geo-location, device, and time of day that includes:

  • A countdown timer
  • Geo-centric maps
  • Real-time contextual offers
  • Autonomous A/B testing

Through the portal, marketers can streamlines “adaptive content” based on real-time geo-location, device, and time of day. Marketers can use the animated countdown timer in an email to create a sense of urgency which drives a measurable lift in engagement. Campaigns get the best results with Wylei’s machine learning relevance engine that automatically learns message content “best-fit” patterns in real-time, and then course corrects with the most relevant, engaging option for each individual. This automated intelligence is what truly drives increases in engagement and conversion rates, and empowers Marketo to help their marketers “master the art and science of digital marketing.”

“There are a good reasons why Marketo has been ranked 78th on the Inc. 500, seventh among software companies, and first among marketing software companies,” Mike Monteiro, CEO of Wylei, LLC, shared. “The team at Marketo has helped countless marketers to build strong customer relationships and grow revenue for their brands.

Monteiro went on to say, “Marketo is dedicated to helping brands build a lifetime relationship with their customers by responding customers’ needs in the moment, and Wylei’s intelligent, adaptive apps are terrific tools for engaging in the moment it matters.”

Wylei is based in Lancaster, PA and is powered by data science minds from Harvard, MIT, Stanford and Carnegie Mellon.

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About Wylei

Wylei, LLC is a leading provider of Adaptive ContentTM to national brands and marketing agencies. Adaptive Content automatically adjusts to the context of each open, with up-to-the-second relevance, ensuring that every interaction is meaningful. Wylei’s proprietary cloud-based deep learning “relevance engine” automates the time-intensive A/B testing process and selects optimal message elements for every customer, in every context, to be delivered at just the right moment in time. Wylei is based in Lancaster, PA and is powered by data science minds from Harvard, MIT, Stanford and Carnegie Mellon.

About Marketo

Marketo (NASDAQ: MKTO) provides the leading marketing software and solutions designed to help marketers master the art and science of digital marketing. Through a unique combination of innovation and expertise, Marketo is focused solely on helping marketers keep pace in an ever-changing digital world. Spanning today’s digital, social, mobile and offline channels, Marketo’s Engagement Marketing Platform powers a set of breakthrough applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time.

Marketo’s applications are known for their ease-of-use, and are complemented by the Marketing Nation(r), a thriving network of more than 400 third-party solutions through our LaunchPoint(r) ecosystem and over 50,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Europe, Australia and Japan, Marketo serves as a strategic marketing partner to more than 3,400 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.